Struggling with LinkedIn Posts? Here’s What You Should Be Doing Instead
If you’re struggling to come up with ideas for LinkedIn posts, you’re not alone. Many people find it challenging to consistently create content. But don’t worry—here’s how you can always have something valuable to share.
Define Your Purpose
Before anything else, ask yourself: Why are you on LinkedIn? Are you looking to grow your audience, promote your services, or establish yourself as an industry expert? Your goal will guide the type of content you create.
Content Ideas That Work
1. Share Your Daily Experiences
Your best content comes from your own life. Think about your achievements, failures, or challenges you’ve overcome—these make for powerful posts. If you’re selling services, talk about real problems you’ve solved for clients. If you’re building your brand, share insights from your job, studies, or personal growth.
2. Learn from Books and Articles
Books and articles are goldmines of ideas. Instead of summarizing what you read, share your unique perspective. For example, the book Mbele ya Muda by Shukuru Amos explores brand authority and confidence—topics you can apply and discuss in your own industry.
3. Engage with Other Creators
Follow thought leaders on LinkedIn and Twitter. See what they post, engage in discussions, and let their content spark ideas for your own posts. Just remember—always give credit and never copy-paste.
4. Take Notes
Brilliant ideas come when you least expect them. Carry a notebook or use a note-taking app like Google Keep or ColorNote to jot down insights as they come.
5. Use Everyday Conversations
Discussions with colleagues, mentors, or friends can be a goldmine for ideas. Pay attention to recurring themes, challenges, and advice that might be valuable to share on LinkedIn. Just be mindful not to reveal private or sensitive information.
Stay Consistent
Post at least three times a week to keep your audience engaged. Focus on why posts with content that sparks discussions. Post that add value to someone.
Now, you’re ready to start generating endless LinkedIn post ideas.